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SAY Media Ad Platform Privacy Policy
and Opt Out

Ad Platform Privacy Policy & Opt Out | Website Privacy Policy >>

Last Updated September 22, 2010

SAY Media helps make the content you love free. We do this by helping web publishers (websites) pay for that content by offering great brand advertising that is relevant to your interests. To make this advertising as valuable to you and the website as possible, we target those advertisements using certain types of anonymous data, for example, age range, geographic location and other kinds of categories of interest such sports or food enthusiast.

Our privacy policy follows in detail, but here is a high-level summary:

• SAY Media does not use or collect any personal information that might identify who you are (such as name, email address or telephone number) unless you intentionally provide us with that information (e.g. by signing up for a promotional program).
• We do collect anonymous information that we believe might make an ad more relevant to you. That information is associated with the unique numeric ID, which identifies a computer and login and cannot be used to identify a particular individual. Anonymous information includes advertisements viewed, links clicked on from an ad, type of content viewed, type of sites visited where an ad was delivered, or time spent viewing an advertisement. We also use information provided third party data companies, who may provide additional insights, also based on anonymous data.
• You may opt out of receiving targeted advertising from SAY Media as described below. Opting out does not mean that you will not longer receive online advertising. It means that advertising delivered by SAY Media will not be targeted to you, based on information derived from cookies placed by SAY Media or its third party vendors.
• SAY Media does not collect or share information about visits to websites concerning health, religion, political views or sexual orientation. SAY Media’s network of publishers (our “Network Sites”) does not include pornographic sites.

Our goal with this policy is to provide you with a clear understanding of our privacy practices. If you have any questions, we would be happy to hear from you and to clarify any aspect of our policy. Our contact information is at the end of this document. We have also provided an opt-out mechanism for ad targeting, as described below. Lastly, we’ve also included a brief glossary to help clarify our use of certain terms.

Scope of Policy

This policy only describes the collection and use of data by SAY Media in connection with its advertising services. When you visit a Network Site, that site will have its own policy and practices. Additionally, when you interact with or provide information through an ad, or if you are ever redirected to another website, the privacy policy applicable to that third party property will apply. You will need to refer to the third party privacy policy for information about their data collection and use practices. SAY Media is not responsible for the acts or omissions of those organizations.

Collection and Use of Personally Identifiable Information.

Except as specifically described in this policy, SAY Media does not collect, store or use personally identifiable information in connection with our network ("Network").

Ad Features. Sometimes when you view ads from our Network, we may provide you with special features such as “share an ad” or “movie times.” In order to use certain of these special features, you may have to provide us with personally identifiable information such as an e-mail address. Any personally identifiable information we collect through a special feature is used solely by us to complete your request and will only be kept as long is needed to provide you access to the special feature. We will not associate any personally identifiable information provided by you through your use of special features with any other non-personally identifiable information we may have collected.

On Behalf of our Advertisers. The advertisements we deliver may offer the ability to interact, including playing a game or viewing a video. The ad may also give you the opportunity to provide the advertiser with information about yourself. In some instances, SAY Media may collect information on behalf of the advertiser. In that case, the advertiser’s privacy policy would apply to the data collected and we will abide by the instructions given us by the advertiser in our handling of the data. SAY Media will not associate any information (non-personally identifiable or personally identifiable) we collect for an advertiser with any other information we may have collected about you through our Network.

Collection and Use of Non-Personally Identifiable Information.

When you visit a Network Site and view and interact with ads from our Network, SAY Media collects certain non-personally identifiable information. That information may include advertisements viewed, links clicked on from an ad, type of content viewed, type of sites visited where an ad was delivered, or time spent viewing an advertisement. We may use this information to develop a better understanding of your personal interests and preferences and, in turn, to provide you with more relevant and helpful advertising. We may also use this information to administer our business (e.g. for calculation of payments due to our Network Sites).

In connection with our Network, we use certain methods to collect non-personally identifiable data as described in the following subsections. In all cases, our collection of such data is based on the unique numeric ID and does not allow us to gather personally identifiable information.

Cookies. SAY Media uses “session”, “persistent,” “flash” and “browser” cookies to understand your activity on applicable Network Sites and Network delivered advertisements.

Web Beacons. SAY Media uses web beacons in conjunction with cookies collect click-stream data that we use for ad delivery and reporting purposes, as well as to help us track how you interact with an ad displayed on our Network.

Server Logs. SAY Media collects information through its web servers and server logs when an ad on our Network is displayed to you.

Third Party Data Providers. SAY Media may supplement the information it collects with other non-personally identifiable information provided to SAY Media by our Network Sites and other third party data providers. The types of information may include your age, gender and your interests but does not include personally identifiable information.

Other Third Party Service Providers. In connection with our services, SAY Media may engage third parties to provide services or to support aspects of our business on our behalf. In connection with those relationships, such third parties may collect data on our behalf. In that case, the third party would only collect and use such information as instructed by us and otherwise in accordance with this policy.

Information Sharing.

SAY Media may share your information with third parties as follows:

Non-personally identifiable information. In the event we use a third party to provide services or to support aspects of our business on our behalf, SAY Media may share non-personally identifiable information with the third party to be used by them only for the purpose of providing their services to SAY Media.

Personally identifiable information. SAY Media may share personally identifiable information: (i) if SAY Media has your consent for the sharing of personally identifiable information (e.g. when you sign up for a particular marketing program that requires sharing of information); (ii) to assist in the fulfillment of requests for services that you’ve requested from SAY Media (for example, if you provide us e-mail addresses to use a special feature such as “Share an Ad”); or (iii) with our advertisers if we have been engaged to collect data on their behalf (as described in the “On Behalf of Our Advertisers” section above. In addition, SAY Media may share your personally identifiable information as required by law or to protect our rights or the rights of third parties.

Opting Out of Ad Targeting.

If you do not want SAY Media to gather non-personally identifiable information when you encounter ads we deliver through our Network, please click here.

The opt–out works by placing a flash cookie on your computer that notifies SAY Media that no other cookies should be placed on the applicable computer. If this cookie is deleted, then you will need to complete this opt–out process again.

If you use more than one computer, you will need to complete this opt–out process on each computer that you use.

The opt–out does not mean that you will no longer see online advertisements. It means only that advertisements delivered by SAY Media will not be targeted to you, based on information derived from cookies by SAY Media or its third party vendors.

You can also limit targeted advertising by configuring your browser’s settings or changing the management panel of the Adobe Flash Player to limit your acceptance of or delete cookies. If you limit or disable cookies, this does not mean that you will not be displayed ads from the Network. Instead, you will be displayed ads from the Network that are based on passive browser information or other information that that may be provided by the Network Site at the time of your visit.

Because the management of cookies in different browsers differ, you should consult the documentation of your browser in order to manage your cookies. In order to limit the acceptance of or disable “flash” cookies, you must access the management panel of the Adobe Flash Player installed on your computer. To learn more about the management panel of the Adobe Flash Player and the management of “flash” cookies, please access the following link: http://www.macromedia.com/support/documentation/en/flashplayer/help/index.html

You can also opt-out of receiving cookies from third party data providers by following the instructions at: http://www.networkadvertising.org/managing/opt_out.asp

You can opt-out of receiving cookies from Targusinfo, a specific third party data provider, by following the instructions at: http://www.adadvisor.net/optout.html

Also, because your choices are not associated with you as a particular individual, if you change computers, web browsers or cookie settings, you will need to re-implement your preferences as described above.

Data Retention.

SAY Media retains the specific anonymous data collected as described in this Privacy Policy for a period of up to twelve months. Such data may be aggregated and used for analytical purposes indefinitely.

Information relating to children.

SAY Media does not knowingly collect or maintain personal information of anyone under 13 years of age, and if we discover that we have inadvertently collected such information, we will promptly delete it. In the event a parent or legal guardian believes that personally identifiable information is being collected, they may request us to review or, if applicable, delete such information by contacting us at the email or postal addresses listed below.

Information Collected on SAY Media.com (the “SAY Media Site”).

In connection with the SAY Media Site (located at www.saymedia.com), we collect and use information as follows:

Collection and Use: SAY Media uses both session and persistent cookies on the SAY Media Site. We use cookies to assist us in understanding how our site is used and improving our site. SAY Media also uses web beacons in conjunction with cookies to collect click-stream data that helps us better understand how visitors move from page to page within our site. SAY Media collects information through its web servers and server logs to help us understand how many visitors come to the site, where they may come from and ultimately to help us make decisions about how to organize this site. All of the information automatically collected by the SAY Media Site is anonymous and does not allow us to gather personally identifiable information about you.

Disabling Cookies: If you do not want us to maintain cookies while you are visiting this site, you can configure your browser’s settings to limit the acceptance of or disable cookies. Please note that some aspects of the site may not properly function or display if you limit or disable cookies.

Transfer of Data.

All of the data SAY Media has collected (both personally identifiable and non-personally identifiable) may be transferred to another entity in the context of a financing, sale or other disposition of SAY Media.

Data Security.

SAY Media make efforts to ensure data security on our systems to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. However, no data transmissions over the Internet can be guaranteed to be secure. As a result, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.

Modifications to these Policies.

These policies policy may be modified by SAY Media in its sole discretion at any time without prior notice to you. SAY Media will post any revised privacy policy on this site and other places we deem appropriate. Notwithstanding any changes to SAY Media’s privacy policy, SAY Media will use any information it collects only as described in the privacy policy in place at the time of collection of data.

Legal Terms.

This Privacy Policy will be governed by the laws of the State of California and the United States of America.

Should you have any questions or concerns about these privacy policies, including any questions or concerns about the management or use of personal information, please send us an email at privacy@SAY Media.com. Our postal mailing address is:

SAY Media, Inc.
180 Townsend Street, Floor 3
San Francisco, CA 94107
Attention: Data Privacy

Glossary of Terms

“Adobe Flash Player” is a multimedia technology that can add interactivity and multi-media functionality to webpages. To find out more about Adobe Flash, please visit: http://www.adobe.com/products/flash/.

“click-stream” means the pages viewed, elements or experiences interacted with and/or items clicked on when a user visits our website or one of our advertisements displayed in an experience of one of our Publishers.

Cookies:

“cookie” or “browser cookie” is a small text file that contains a string of numbers and characters sent by a web site that is saved on your hard disk by your computer’s browser.

“flash” cookie is a form of persistent cookie but instead of being stored by your browser is stored by the Adobe Flash Player, a browser “add-in” that we use to deliver ads. To learn more about the Adobe Flash Player and “flash” cookies please visit: http://www.macromedia.com/support/documentation/en/flashplayer/help/index.html.

“persistent” cookie is a cookie that remains on your hard drive for an extended period of time.

“session” cookie is a cookie that is temporary and disappears after you close your browser.

“non-personally identifiable information” or “anonymous data” is data that is not personally identifiable information.

“server logs” are logs of information communicated by web browsers as they make requests to the server, including: (i) IP address from the requesting computer; (ii) date and time of the request; (iii) URL of the actual request; and (iv) any cookie returned by the browser.

“personally identifiable information” is data intended to be used to identify, contact or locate a person, including, name, address, telephone number or e-mail address and any other information (even if non-personally identifiable) provided in combination with such personally identifiable information.

“web beacon” are generally a transparent 1x1 pixel image placed on the code of a web page that can be used to help SAY Media understand what webpages, interactivity or experiences you are engaging.