Fashionista
A top destination for the fashion obsessed
Leah Chernikoff
Meet the editor
A former New York Daily News reporter, Leah Chernikoff is the executive editor of Fashionista and one of the most influential voices in the industry. She's a true agenda-setter for the fashion-focused consumer.
The Style Channel
Explore our portfolio
Where the latest in fashion, beauty and shopping is more personal, inclusive and attainable.
Creative Spotlight
Allstate Has You Covered
Objective
Promote Allstate's Digital Locker mobile app in a way that makes home insurance feel accessible, easy and human.
Results
SAY Media worked with a digital agency to create a beautiful custom content and video series, collaborating with Fashionista executive editor Leah Chernikoff and editors from other premium media properties. The campaign delivered hundreds of thousands of video views and many thousands of hours spent on Allstate-sponsored posts.
