Food52
Where cooks go to share and celebrate great food
Rooted in a powerful community of talented, well-informed people who love to celebrate good food, Food52 gathers food lovers to create cookbooks, take on culinary projects and debate food news. Food52's readers inspire and engage one another, building a home for creativity in the kitchen.
Amanda Hesser
Meet the editor
Amanda Hesser is a James Beard Award-winning author, editor and former New York Times food reporter.
The Food Channel
Explore our portfolio
Where epicureans discover, discuss and share the best in food.
Creative Spotlight
Moms Love the Windows Phone
Objective
Create a social campaign with multiple mom bloggers, including Food52 editor Amanda Hesser, to highlight the key features and benefits of a Windows Phone.
Results
The campaign delivered thousands of hours of consumer time spent interacting with the Windows Phone. A brand lift study showed that the campaign increased favorability across all measures.
