Gardenista
The sourcebook for cultivated living
Gardenista features inspirational viewpoints and advice for all things related to outdoor living, from patios and peonies to tables and terraces. An extension of Remodelista, Gardenista shares a deep sense of style and space that allows readers to explore and plan their next outdoor home project.
Michelle Slatalla
Meet the editor
A former columnist for the New York Times, Michelle Slatalla is the founding editor of Gardenista. She has written popular columns for Time, Hallmark, Rosie, Lifetime, Real Simple and the Discovery Channel, and taught journalism at Columbia University.
The Living Channel
Explore our portfolio
Where solutions to the challenges of modern living are transformed from inspiration into action.
Creative Spotlight
Odwalla Spreads the Goodness
Objective
Create an exclusive high-impact brand experience that aligns Odwalla with healthy green living and upscale consumers.
Results
A custom video series featuring Gardenista editor Michelle Slatalla increased engagement and generated thousands of shares of the video. An Odwalla launch partner logo at the top of the Gardenista.com homepage was complemented with a high-impact, interactive ad unit that aligned with site’s editorial.
