Honestly...WTF
Where savvy women develop their personal style
An addictive destination for fashion discoveries, Honestly...WTF serves as fashion bible, daily inspiration and insider how-to all in one. Editors Erica and Lauren impart insider information, DIY tutorials and awe-inspiring finds, as well as a look into their own fashion adventures.
Erica Chan Coffman
Meet the editor
A fashion writer and jewelry designer with a passion for amazing DIY creations, Erica Chan Coffman's designs and creations have been shared all over the world and have even sparked microindustries on Etsy.
The Style Channel
Explore our portfolio
Where the latest in fashion, beauty and shopping is more personal, inclusive and attainable.
Creative Spotlight
Virgin Mobile Answers a
Higher Calling
Objective
Create an exclusive custom content series to deliver social engagement and authentic conversation around stories about striving for excellence.
Results
A higher display time and click-thru rate combined with a community that commented on and shared the posts created a unique brand experience with a highly targeted group for Virgin Mobile.
