The Kitchn
Inspiring cooks and nourishing homes
A vibrant destination for food lovers, The Kitchn cares about nourishment and how it affects your health and the planet. The Kitchn unites the world of kitchen dwellers, engaging more than a million monthly readers who take charge of the food they eat and find the fun in a home-cooked meal.
Faith Durand
Meet the editor
A cookbook author and freelance food writer, Faith Durand is also the managing editor of The Kitchn.
The Living Channel
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Where solutions to the challenges of modern living are transformed from inspiration into action.
Creative Spotlight
Hellman's Is the Taste You Love
Objective
Leverage the influence of The Kitchn's editors to create original recipes using Hellman's - and spark reader participation with a recipe contest.
Results
Readers submitted twice as many contest submissions as usual for a sponsored contest and the contest and the campaign sparked lively conversations with the The Kitchn's close-knit community of food lovers.
