New Advertising Solution

Capture Time Shifters
with Off-the-Grid Targeting

Challenge:

One-third of online users are
Off-the-Grid: they opt out of
live TV in favor of time-shifting
and other digital means to consume content.


88% of time-shifters skip commercials

Source: Sept '11 SEA Polling Study

Opportunity:

Marketers can capture these users through a proprietary solution designed to find and engage this elusive target.

Off-the-Grid Target

Developed by SAY + Quantcast to find users who aren’t watching ads on TV.

Engagement Ads

AdFrames units deliver your message to qualified users through an opt-in mechanism.

CPE Pricing

SAY’s pricing model guarantees that you pay only for users who engage.


Contact your rep to learn more.


Related Research

Voters Off the Grid: Voters Aren't Watching Your Ads.
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Off the Grid: Marketing to the Next-Generation Media Consumer.
Learn more.