Amazing Map of the Tech Publishing Universe
May 16
Challenge:
One-third of online users are
Off-the-Grid: they opt out of
live TV in favor of time-shifting
and other digital means to consume content.
88% of time-shifters skip commercials
Source: Sept '11 SEA Polling Study
Opportunity:
Marketers can capture these users through a proprietary solution designed to find and engage this elusive target.
Off-the-Grid Target
Developed by SAY + Quantcast to find users who aren’t watching ads on TV.
Engagement Ads
AdFrames units deliver your message to qualified users through an opt-in mechanism.
CPE Pricing
SAY’s pricing model guarantees that you pay only for users who engage.
Contact your rep to learn more.
Related Research
Voters Off the Grid: Voters Aren't Watching Your Ads.
Learn more.
Off the Grid: Marketing to the Next-Generation Media Consumer.
Learn more.
