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More than half of U.S. adults now own smartphones, and one in four of those smartphone owners also own a tablet. Here’s the key to successfully tapping into consumers' mobile lifestyle.
With less than 40 seconds to get a users attention on an average Web page, brands must get smart about advertising.
Understanding the interplay of ad experience, engagement and environment.
56 Million Americans are spending less time with TV and more time with online content. Here's how to reach them.
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