Remodelista
A top destination for the design-minded
Remodelista shares home living inspiration and curated product information with a savvy design-obsessed community. Here, stylish home enthusiasts collect ideas, get the facts and find the artists leading the next big design trends. Fans include tastemakers such as Gwyneth Paltrow and Martha Stewart. The site's first book, Remodelista: A Manual for the Considered Home, is due out in October 2013 from Artisan Books.
Julie Carlson
Meet the editor
The founding editor of Remodelista, Julie Carlson worked at the Institute for Architecture and Urban Studies in New York before joining the editorial staff of The New Yorker. She has also served as an editor at San Francisco Magazine and her work has appeared in Food & Wine, the Washington Post, and California Home & Design, among others.
The Living Channel
Explore our portfolio
Where solutions to the challenges of modern living are transformed from inspiration into action.
Creative Spotlight
Allstate Has You Covered
Objective
Promote Allstate's Digital Locker mobile app in a way that makes home insurance feel accessible, easy and human.
Results
Say Media worked with a digital agency to create a beautiful, custom content and video series, collaborating with Remodelista editor in chief Julie Carlson and editors from other premium media properties. The campaign delivered hundreds of thousands of video views and many thousands of hours spent on Allstate-sponsored posts.
