New research shows the key to successfully tapping into consumers' mobile lifestyle
More than half of U.S. adults now own smartphones, and one in four of those smartphone owners also own a tablet. So it's no small wonder that the way we shop, read, work and play have all undergone an incredible transformation in the last 12 months. New research from Say Media explores how consumers are using mobile in unexpected ways and the unique roles that mobile devices play in their lives.
The study also analyzed key campaign metrics from more than 100 recent Say Media mobile campaigns to better understand what creative elements are most effective. Analysis shows that mobile drives consumers through the marketing funnel faster, with video and interactive increasing time spent and clicks to site.
Mobile technology empowers consumers beyond communication in four ways; consuming media, providing a path for personal success, evolving the shopping experience, effectively blending work and home life. These four areas frame where we observed significant innovation occurring.
SAY Media created a database of more than 100 recent campaigns (and nearly 500 different ad units) tagging every creative element and product category. We conducted a meta-analysis on key performance metrics to help understand what is working on mobile.
The way content is created and consumed is changing – and at the center of this change is a new breed of independent creators who build audience and shape opinion around the things they love. Download the Whitepaper