The fastest growing women's lifestyle brand on the Web

xoJane represents one of the most engaged communities of women online. Jane Pratt and her editors share powerful, honest, first person stories that often draw upwards of 1000 comments. With opinions on beauty, fashion, relationships, politics and beyond, xoJane’s strong voices tell it straight, and passionate readers respond in kind.

Jane Pratt

Meet the editor

The founder and creator of xoJane, Jane Pratt first established herself as a generational icon as the founding editor of Sassy magazine in 1987 when she was 24 years old, and later as founder and Editor-in-Chief of Jane magazine in 1997. Forbes named xoJane among the Top 100 Websites for Women in 2012, and Advertising Age recently named Pratt one of the most powerful women in advertising. She is an author, radio personality, mom and entrepreneur.

The Style Channel

Explore our portfolio

Where the latest in fashion, beauty and shopping is more personal, inclusive and attainable.